Conversionism and Economics

"Packaging the conversion process in a systematized fashion produces effect with parallels in market economics. In the rationalized economy, mass production allows for widespread distribution and consumption while maintaining a high degree of quality control over the product. Likewise the reduction of the gospel to its distilled essence and the methodization of the conversion process make widespread distribution of the gospel possible, while maintaining a cognitive uniformity in substantive quality of the message and an experiential uniformity in functional quality of the process. The packaging of the other dimensions of Evangelical spirituality produces similar effects." James Davison Hunter, American Evangelicalism: Conservative Religion and the Quandary of Modernity

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