Wednesday, April 28, 2010

The Marketing of Evil

How did our society move, in less than one generation, from considering homosexuals to be criminals to treating them as a minority group in need of special protection? How did we go, in an even shorter space of time, from considering abortion to be murder to considering it to be a universal right? How did the ideologies of evolution, feminism, sexual revolution and the neo-paganism of pop culture come to be mainstream?
These are the questions that David Kupelian addresses in his remarkable book The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom.

Written by the managing editor of, the book takes a look behind the scenes at the powerful forces that have sold evil to the West throughout the past four or five decades. He shows how the architects of various anti-Christian movements employed well planned out methods for inculcating their ideas into the culture.
These methods were rooted in the most sophisticated advertising techniques available and had the effect of desensitizing our society to many things it previously found objectionable. Things that we take for granted now – like associating the negative idea of abortion with the positive idea of ‘choice’– were the results of deliberate strategizing on the part of elitists.
Kupelian quotes architects of the homosexual movement who, in the late 1980’s, had a ‘War Conference’ to discuss their strategy for the 90s. The conference employed a Harvard researcher in neuropsychiatry to come up with effective tactics for mass persuasion and social marketing. Among the conclusions of the conference was the need to desensitize America culture to otherwise offensive homosexual material through an extensive three-stage strategy of Desensitize, Jam and Convert. By inundated the public with a flood of offensive material presented in the least offensive fashion possible, they hoped that it would eventually seem almost laughable to make a problem out of it. The strategy, summarized by Rondeau in an article from the Regent University Law Review and cited by Kupelian, described desensitization

as inundating the public in a “continuous flood of gay-related advertising, presented in the least offensive fashion possible.  If straights can’t shut off the shower, they may at least eventually get used to being wet.” But, the activists did not mean advertising in the usual marketing context but, rather, quite a different approach: “The main thing is to talk about gayness until the issue becomes thoroughly tiresome.”  They add, “[S]eek desensitization and nothing more. . . . If you can get [straights] to think [homosexuality] is just another thing—meriting no more than a shrug of the shoulders—then your battle for legal and social rights is virtually won.”  This planned hegemony is a variant of the type that Michael Warren describes in “Seeing Through the Media” where it “is not raw overt coercion; it is one group’s covert orchestration of compliance by another group through structuring the consciousness of the second group.”

The Marketing of Evil shows how similar processes of mass manipulation have been operative in other arenas, with the effect that sin has begun to look normal and righteousness strange. Kupelian presents evidence to show how this is going on, even at the moment, to subtly orient the West to accept paedophilia as a normal and legitimate expression of sexuality.

Although The Marketing of Evil is written for an American audience, the issues he raises are relevant throughout the contemporary West. The book is a must-read for all parents with teenagers, as it will help them to understand the powerful forces at work to corrupt the minds of the next generation.

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